Who is your intended audience? These guidelines were compiled from numerous university best practices for social media, as well as from various industry studies and best practices. Make sure you’re engaging with your audience. Es gehört einfach dazu, wie das Beantworten von E-Mails. Appropriate humor is always welco This is particularly important if you are a department head, faculty member or administrator. When it comes to frequency of updates, how frequently you update your social media account depends on the channel and how much content you have. For a Facebook fan page, an average of once a day is reasonable. We’re grateful for their work and generosity in sharing their best practices with external audiences. Establishing and then deserting or … In social media, quality trumps quantity. Millennials, single moms, kids with kanines? Adhere to all applicable University, federal and NCAA privacy and confidentiality policies. Cite and link to your sources whenever possible. Develop a Strategy and Set Goals If you are finding it difficult to create content for your social media account, please consult with Social Media Services to discuss ideas and other options. If you feel a post is threatening in nature or otherwise meriting greater concern, contact University Relations for advice. Provide customer service by answering questions, welcome campus visitors or event attendees, and use a friendly and conversational tone when appropriate. Is your department thinking about jumping into social media … Create, implement and enforce social media policy and social media best practices documents. For information on approved logos, wordmarks and other images. Make sure you’re engaging with your audience. Do not use the UNI logo, or any other UNI marks or images on your personal online sites. If a business posts an irrelevant advertisement or solicitation on your Facebook wall, for instance, feel free to delete it. social media guidelines when posting on behalf of the university of wisconsin–madison Online collaboration tools provide low-cost communication methods which foster open exchanges and learning. Use of social media sites: If you’re responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats. Just because people are very active with your Twitter account doesn't mean they don't need a pamphlet or an updated website. If you have any questions about posting content on a social page, using your account or best practices, please contact [email protected] . Be active. You are legally liable for what you post on your own site and on the sites of others. Use photos, video, and graphic elements to make your content stand out, Use hashtags to help connect your posts to a larger conversation, Weekly trends: #MotivationMonday, #TBT, #TriviaTuesday, Social Media Policies and Codes of Conduct. The purpose of the Guidelines is to promote proper usage of social media within the University community. Having an official social media account at Tufts requires diligent maintenance and upkeep, including answering users’ questions and monitoring comments. a discount at a local pizza chain for students, is not allowed. Feel free to delete irrelevant or vulgar posts. Inactive social media accounts reflect negatively on the university. Strategy + Best Practices. Keep in mind the following questions when evaluating posts with high or low engagement: Promotion: News, events, deadlines, and reminders, Personality: School spirit, fun facts, welcoming and lighthearted content. Your reputation, and UNI's, is best served when you remain above the fray. Each network provides unique outlets to your audience. Above all else: be useful. / Nina Verishagen. Have you built an audience? 3. Cite and link to sources whenever possible to help build a community. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. Be present and responsive, and you will gain credibility and value. For a video or photo service like Flickr or YouTube, where content is less likely to be fed en masse into a user's stream, update according to how much content you have available. 1. These Guidelines below provide general guidance to those who may be unfamiliar with the use of social media at the University. All you need is a social media management tool that makes it easy for you to publish content for each of your school’s social media … Social media and how to best use it is a moving target, changing as social media and how it's is used evolves. Account administrators should regularly monitor postings and content. You can always monitor conversations via social media about controversial topics via search tools. Is this the right channel to reach them? Be friendly, conversational and down to earth; actively engage with users.Some of our best social media campaigns come from watching what Ducks do on their own. Many of the same best practices for using social media apply to both the administrator of an account and as a user/contributor of other sites. Here are 10 best practices for social media marketing that you can use to improve your social media results today. 1. Set up a plan. Manchester University embraces the responsible use of social media to communicate and build relationships with prospective and current students, alumni, employees, parents and community members. Be confidential. UNI is a non-profit institution. Von internationalen Marken die auf Facebook, Instagram & Co. Werbung schalten bis hin zur Product Placement und Influencer Marketing. There are also social media guidelines for UW employees, developed and overseen by the Office of the Chief Information Security Officer. Avoid conflicts of interest and maintain a distinction between your personal identity and the identity you represent on behalf of the university. Having a personality and a voice will help you build your audience. Learn everything you can about your audience. The University of Tampa has crafted the following best practices guide to help clarify how best to utilize social media to further UT’s mission and how to enhance and protect personal and professional reputations when participating in social media. Social media and how to best use it is a moving target, changing as social media and how it's is used evolves. Social Media Best Practices After reading Angelo State University’s social media policy and guidelines, you may feel ready to move forward with your social media initiative. Social Media Best Practices (Refer to University Policy for official rules and regulations.) To learn more, please contact Public Affairs. Social Media Profile Badges. Social media can be a valuable addition to a robust communication strategy, but consider a few questions before you launch a new social media account: Consider the following steps when creating your social media strategy: Listen: Use social listening practices to learn more about your audiences and ensure you’re posting relevant content. Engage: Social media is a two-way street. The following pages provide guidelines and best practices for specific social media platforms, Here we’ve put together 50 best practices to help you achieve your social media goals, with tips on social media listening, engagement, publishing, advertisement and measurement. Remember to humanize your social media interactions. II. Keep in mind the following questions when evaluating posts with high or low engagement: Balance: Content should be balanced between. Use ethical judgment and follow university policies and federal requirements, such as. Social media and how to best use it is a moving target, changing as social media and how … In order to be listed on the official university social network directory, fill out the … Social Media One Pager. Follow the best practices below to get the most out of your updates. But sometimes, social media gets the better of us – it’s time to break-down the science of social. Social media accounts at Tufts must be logged into a minimum of once per day to monitor and respond to posts, comments, mentions, etc. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. These guidelines should spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms. Fortunately, this post has condensed the most important social media best practices every business should follow in one easy-to-skim list. All social media platforms are fairly intuitive and easy to set up. While it is tempting to use views, fans or followers as a metric by which to assess your engagement in social media, it is not the ideal measurement. You may consider giving multiple people in your department access to post if you feel that will help the page remain more up-to-date. Not following these policies/terms may lead to the removal of your social media account and may adversely affect or reflect poorly upon other areas of the university. General Best Practices Presence and Maintenance. Tell the UGA Story: Deliver engaging, high-quality content to our followers to both entertain and inform about our commitment to our Bulldog family and the state of Georgia. Decide who you want to reach (audience), the types of content you intend to share and overarching goals. (Contact Syracuse University’s social media staff for questions, guidance and resources.) We keep it straight-forward, and that’s effective. Provide customer service by answering questions, welcome campus visitors or event attendees, and use a friendly and conversational tone when appropriate. Social Media Best Practices UMC's guidelines to support Loyola-sponsored social media accounts, including those for departments, divisions, schools, areas, and offices at the University… If you make an error, correct it quickly and visibly; doing so will earn you respect in the online community. Set aside time to keep up with the ever-changing features and policies within social media channels. On Twitter, users are used to frequent updates—if you have enough news or information to tweet (or retweet) six times a day, then go for it. Social Media Services may request inactive accounts be taken down. Conversion Ads. How you use and set up your social media themes gives viewers insight into what to expect out of your channels. Post regularly and be mindful that audiences will unfollow the account if they feel flooded with messages, particularly if messages seem irrelevant. While planning your brand’s social media strategy, look to your competitors for insights into what kind of content is being published and what performs well (and doesn’t). 1. Social media platforms are valuable tools for sharing information about Carolina and engaging with the University community. If you participate in or maintain a social media site on behalf of the university, or if you choose to post about UNI on your personal time, clearly state your affiliation, role and goals. St. Lawrence University prides itself on being a Be sure that what you post today will not come back to haunt you. Events: Announcements of events should use #upperiowa, the official UIU hashtag. Best practices for social media Social Media; Social Media Best Practices; Best Practices for Engaging with Comments and Messages When to engage. Our approach to social media is comprehensive and built on best practices in the industry. 10 BEST PRACTICES FOR SOCIAL MEDIA 4 Traditional ethics rules still apply. Facebook wall postings, YouTube video comments) do not imply endorsement of that content by UNI. For example, Vancouver Island University started a recent social media campaign on Instagram with an aim to create a follower base that loves the outdoors and an eclectic lifestyle.To give direction to their follower base, VIU started a hashtag called #ilearnhere. Be aware of the terms of service for each social media service, as they may provide guidance in addressing certain posts or comments: You should only make an account in the name of a UNI department  if you are authorized to represent that department. Using social media is just one way St. Lawrence University communicates and engages with fellow Laurentians, prospective students and their families, and others. If you've been communicating via social media for a while, stop and assess. If you have a brochure or a website, drive people to your social media channels, and vice versa. Social Media Best Practices Obtain Permission. As a guideline, don't post anything that you would not present at a conference. Equal Opportunity/Non-Discrimination Statement. Once you publish something through social media, you lose a degree of control of your message. Posting messages about/for UNI on non-UNI social media sites. Social Media … Define Your Networks or Themes. Give them something they can use, do, have fun with — something they couldn't get from anyone else. If not, you may reconsider your engagement in social media. Social media marketing for your school or university should focus exclusively on making your school seem like the best option for prospective students or parents. Each administrator, however, must have a personal Facebook account and be a "Friend" of the main administrator. Ensure timely content by tapping into trending topics, timely news stories, and events. Best Practices Social media allows you to directly connect with your customers, prospects and brand advocates about everything from offerings to challenges to groundbreaking advancements. Also, notify others with similar social media presences that the site is live; one of the best ways to do this is to link to appropriate or relevant sites and mention them in posts. Every community is different. It’s an opportunity for advocates to communicate with you and see what you have to offer in an environment that cultivates user-generated content. Every successful social media account for a university, or for any organization or company requires an effective social media policy and strategy. Think of this as your team’s handy go-to resources for social! Texas State University Marketing Social Media Best Practices Best Practices. If someone asks you a question outside of your expertise, try to direct the person to the proper resource. These best practices can help you run an official University account, such as for a professional school, the College of Arts and Sciences, departments, offices, centers and institutes, … Social media can be a valuable addition to a robust communication strategy, ... You can also learn more about the current conversation surrounding the University. Establish and maintain your brand’s voice Use social listening practices to learn more about your audiences and ensure you’re posting relevant content. Website, drive people to your social media profiles, pages and hashtags and present them in. Science of social media accounts require attention and balance to be effective a head start on your... Nov. 2013, out for final review by unm social media provides a great opportunity to collaborate with and! Start on optimizing your campaigns and increase the likelihood that your brand be! 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